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When a movie does not do well in the box office, there could be several factors that contribute to its failure. Therefore, it's not always easy to pinpoint a single person or group to blame. Here are some common factors that could contribute to a movie's flop:

1. Poor marketing: If the movie's marketing campaign fails to generate interest in the movie, it may not attract enough viewers to be successful.

2. Bad reviews: If the movie receives negative reviews from critics, it may deter potential viewers from seeing it.

3. Competition: If the movie is released at the same time as another highly anticipated movie, it may struggle to attract viewers.

4. Bad timing: If the movie is released at a time when the target audience is unavailable or uninterested in going to the movies, it may not do well.

5. Poor execution: If the movie is poorly made, with bad acting, writing, or directing, it may receive negative word-of-mouth and fail to attract audiences.

Ultimately, the responsibility for a movie's success or failure lies with the entire team involved in its production, including the studio, producers, director, actors, and marketing team. It's important to note that even with all the right elements in place, sometimes a movie may still not succeed due to unpredictable factors such as changing consumer preferences or external events.