Advertising is something no one can escape from. When you live out of India there are some special ads that not everyone can see. In this exciting episode, we dive deep into the world of advertising with our special guest Mr. Sandeep Singh Sethi, analyzing some popular ads specifically targeting Non-Resident Indians (NRIs).
Sandeep (@Bunmaskka ) is a marketing and sales professional with over 7 years of experience in brand management and strategic sales. He has led successful marketing campaigns for Tech and FMCG companies across various markets in India and now in the UK.
We dissect ads of different segments, from FMCG brands like @Coca-Cola to airlines including @BritishAirways , @Lufthansa , and telecom brands like @airtel .
Discover the strategies, creativity, and cultural nuances that make these ads effective in connecting with the NRI audience. We'll break down each ad, exploring what works and what doesn't, providing valuable insights for marketers and businesses aiming to engage the global Indian diaspora.
Whether you're an NRI, a marketer, an entrepreneur, anyone looking to reach the lucrative NRI market, or simply curious about the advertising world, this episode offers a fascinating glimpse into the art of targeting NRIs.
Take advantage of this insightful analysis! Like, comment, and subscribe for more episodes of the Staying Indian Podcast.
Timestamps:
00:00 - 01:01: Introduction
01:02 - 05:22: Ad #1 - Coca Cola
05:23 - 07:30: Ad #2 - NRI Legal Services
07:31 - 10:00: Ad #3 - ICICI Bank
10:01 - 14:20: Why do brands focus on NRIs?
14:21 - 16:48: Ad #4 World Remit
16:49 - 18:50: Ad #5 Axis Bank
18:51 - 21:20: Ad #6 Matrix
21:21 - 23:15: Ad #7 Airtel
23:16 - 25:55: Ad #8 Lufthansa
25:56 - 28:50: Ad #9 British Airways
28:51 - 31:10: Ad #10 Thomas Cook
31:11 - 33:04: Ad #11 Nafex
33:05 - 34:03: Conclusion
👍 If you found this episode helpful, please hit the like button and share it with your friends.
Sandeep’s Instagram: https://www.instagram.com/bunmaskka?igsh=MWw5ZHhweGJiaHZoZQ==
Sandeep’s Linkedin
https://www.linkedin.com/in/sandeepsinghsethi/
Sandeep’s YouTube
https://www.youtube.com/@Bunmaskka
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