The OG Shakespeare asked, “What’s in a name?” Well fuck a name, because it’s all about a brand these days... And I’m not talking about the Omegas shoving hot rods onto each other’s asses. How do you separate yourself from the crowd and figure out what your lane is without selling your soul?When you’re at the bottom of the totem pole, you’ll feel pressured to do a lot of things that are “off brand” and you may succumb to some, so let’s chat about the fine art of building the brand and the pitfalls of only chasing the bag.
