Longtime association world professional Kevin Whorton of Whorton Marketing & Research joins 6 Degrees of Associations this week. Throughout his career, Kevin has carried out over 550 research projects that encompass both quantitative and qualitative methods. These projects were completed on behalf of 400 nonprofit and association clients, and included needs assessments, membership program reviews, compensation studies, public opinion polls, industry-wide analyses, as well as product launch and market feasibility studies. Make sure to stay tuned as Kevin presents valuable insights on how associations can effectively utilize research to achieve productive results.
About This Podcast
Welcome to the 6 Degrees of Associations Podcast: Presented by Core Adventures.
Core Adventures (formerly Core Affinity) works tirelessly to advance the value of affinity by working with association leaders to strengthen the connection with their members and increase the overall benefits of membership. When you win, we win. On this channel you can be sure to get connected to relevant news, best practices, and other important information for the association management industry and the larger business of marketing and revenue generation. Check back every two weeks for a new episode featuring the best in the business as we feature guests from across the sector to include association leadership, world class marketers, affinity partner organization leadership, and much more!
Learn More: https://coreadventures.com/
