“Dad, it’s a problem that you’re cooler than I am”
Today’s episode is with James Winokur. He takes me through his story of working for a family business, being a part of the dotcom boom, then starting his own cannabis outfit in the early days, before transitioning into a lead executive role at two of the most well-known companies in the space, Marimed
and Berkshire Roots. We deep dive into marketing & branding, and how he has led the charge in bringing on a mix of well-known, national brands such as cookies, as well as up and comers like Dr. BeeWell. We touch on cannabis serving multiple functions in society, as both a medicine and as a tool to relax or stimulate creativity.
Berkshire Roots is consistently rated as a top 5 dispensary and is well known for their award winnings products. They currently operate two retail locations in Pittsfield and East Boston, Massachusetts.
Connect with James
https://www.linkedin.com/in/jameswinokur8286
Connect with Steve
Instagram: @Dr_BeeWell www.instagram.com/dr_beewell/
Facebook: www.facebook.com/TheBeeWellDr
Subscribe to The Dr. BeeWell Podcast
Spotify:https://sptfy.com/DrBeeWellPodcast
YouTube:https://www.youtube.com/@DrBeeWellPodcast
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Apple:https://podcasts.apple.com/us/podcast/dr-beewell-podcast
SoundCloud:https://soundcloud.com/drbeewellpodcast
