David Kinnaman is the CEO of Barna Group, a leading research and communications company that works with churches, nonprofits, and businesses ranging from film studios to financial services. Since 1995, David has directed interviews with more than two million individuals and overseen thousands of U.S. and global research studies. He’s author of the bestselling books Faith For Exiles, Good Faith, You Lost Me and unChristian.
I first met David many years ago when I had a crazy idea to do a longitudinal study (that is, a research study that would compare results year after year) about the spiritual pulse of Cincinnati. I reached out to David and he graciously talked with me about my idea…sadly, it never came to fruition, but I was so impressed with David back then, and was truly honored to reconnect with him after hearing him speak at the C12 conference last spring.
David’s passion for the next generation of entrepreneurs so deeply resonates with me. And of course, our shared background in market research is fun for me, too. I promise, this conversation is anything but a few research nerds sharing statistical jokes…you are in for some deep insight that will make you think differently about this next generation, and about our role as Faith Driven Leaders.
Challenge:
Get a mentor from the “other” generation – if you are older, get a younger mentor; if you are younger, get an older mentor. Learn from each other. Don’t judge, just learn. Ask questions. Share you own stories. Be curious about each other. And let it influence the way you live and lead
Other Resources:
https://www.barna.com/
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Book mentioned: From Strength to Strength by Arthur Brooks
