Episode 108 Features KAREN BORDADOR. Motivational Speaker, Talk Show Host, and Content Creator with 136k YouTube Subscribers.
Knowing who your target audience is, is crucial to the success of your content and marketing strategy. A brand needs relevant and innovative content to pique the audience’s interest. Though it doesn’t stop at grabbing their attention, you’ll also need to find ways to keep it. And, knowing what they’ll resonate with will make this challenge much easier.
You're not the only content creator in your industry. That means you're not the only one offering the advice, observations, and thought leadership your industry is asking for. There are lots of things you can do to stand out from the other content creators in your field: diversifying into a new content medium, promoting your content on different channels, and naturally gaining experience and trust over time.
Karen has always been a kind-hearted caring thoughtful generous and loving person.
Karen Bordador is known for Maalaala Mo Kaya (1991), Luv U (2012) and Anino't panaginip: The Hidden Chapters of Imortal (2010). Karen talks about how she became a successful content creator, what advice she would give newbies looking to break into this field, and what types of skills you need if you want to become one too.
Karen Bordador says that social media is great for promoting your brand and getting attention for yourself, but it can also be very time-consuming if you don't have enough time available to dedicate to it - especially if you're trying to build an audience who will be interested in your work.
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