In this episode, my guest is Daniel Selde, a 4X CMO and a strategic marketing expert with over 12 years of experience in setting the strategic architecture for marketing.
Daniel opens up the world of strategic segmentation and approaching the segmentation modernly. We talk about the gap between marketing and sales teams' alignment, the structure of segmentation, and how not to overcomplicate it.
Daniel shares how to do segmentation through product lens & customer lens and how to measure success through commercial messaging.
You can find Daniel Selde on LinkedIn.
