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Today we'll learn three new business words. Paradigm shift, strategic and value proposition.
Here's the first word.
Paradigm Shift
A paradigm shift is when people change the way they think about something.
The next word is…
Strategic
Strategic is a word that means "planning ahead" or "thinking about the future."
The last word is…
Value proposition
"Value proposition" is a phrase that companies use to describe what makes their product or service special.
Other related vocabulary that you might hear in the business world include "competitive advantage," which means something that a company has that makes them better than their competition, and "unique selling proposition," which means the special thing that a company offers that makes their product or service unique.
Okay, that's all for this podcast.
I hope you learned something new.
Join me next time for more useful Business English vocabulary.
