In this episode of The SOUND Project, Gavin sits down with Joe Milne from Sweetwater Integration to talk about his career path—from playing guitar in youth group to overseeing multimillion-dollar AV design projects. Joe shares insights into working with churches, studios, and large-scale venues, what makes a good integrator, and why relationships matter more than gear.Video By: More Than Media - www.morethan.mediaInstagram: https://www.instagram.com/morethan.media/TikTok: https://www.tiktok.com/@morethan.mediaYouTube: https://www.youtube.com/@morethanmedia_The S.O.U.N.D. Project Podcast:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-sound-project/id1680525959Spotify: https://open.spotify.com/show/6dkk1s642VFjZGsdYGyxBPGoogle: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kZTBiZGNlOC9wb2RjYXN0L3JzcwFull episodes playlist: https://www.youtube.com/playlist?list=PLghfvh2wd7A9MnVKr44jtPEg0qcZ1esTFKeep up with us on our Socials:- YouTube: https://www.youtube.com/@haverstickdesigns- Instagram: https://www.instagram.com/haverstickdesigns/- Facebook: https://www.facebook.com/HaverstickDesigns- TikTok: https://www.tiktok.com/@haverstickdesigns- LinkedIn: https://www.linkedin.com/company/haverstick-designs/- Linktree: https://linktr.ee/haverstickdesigns- Website: https://www.haverstickdesigns.com/#TheSOUNDProject #AVIntegration #SweetwaterIntegration #StudioDesign #AudioEngineering #ThemeParks #WorshipTech #ChurchAV #ProAudio #HaverstickDesigns00:00 – Intro00:30 – Meet Joe Milne01:00 – What Sweetwater Integration does02:45 – Projects: houses of worship, studios, theme parks05:00 – How Joe got started through church music06:30 – Studying audio engineering and early aspirations08:00 – Transitioning from musician to systems integrator10:15 – Lessons learned from big projects12:00 – Building trust with clients and teams14:00 – How theme park work differs from studios16:00 – Mistakes integrators make and how to avoid them18:30 – Studio design case studies20:00 – Advice for young AV professionals22:00 – Final thoughts on calling, humility, and leadership