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In this episode of The SOUND Project, Gavin sits down with AJ Fager, founder of Force Tech, to talk about leading the complete audio, video, and lighting upgrade at the Palladium in Carmel, Indiana. From testing slip rings to moving from active to passive systems, AJ shares the problem-solving, planning, and teamwork it took to modernize one of the region’s premier performance venues. They also discuss Force Tech’s growth from a small church sound gig to a 60+ person integration company working on projects from the Indianapolis Motor Speedway to major municipal facilities.Video By: More Than Media - www.morethan.mediaInstagram: https://www.instagram.com/morethan.media/TikTok: https://www.tiktok.com/@morethan.mediaYouTube: https://www.youtube.com/@MoreThanMedia_The S.O.U.N.D. Project Podcast:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-sound-project/id1680525959Spotify: https://open.spotify.com/show/6dkk1s642VFjZGsdYGyxBPGoogle: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kZTBiZGNlOC9wb2RjYXN0L3JzcwFull episodes playlist: https://www.youtube.com/playlist?list=PLghfvh2wd7A9MnVKr44jtPEg0qcZ1esTFKeep up with us on our Socials:- YouTube: https://www.youtube.com/@haverstickdesigns- Instagram: https://www.instagram.com/haverstickdesigns/- Facebook: https://www.facebook.com/HaverstickDesigns- TikTok: https://www.tiktok.com/@haverstickdesigns- LinkedIn: https://www.linkedin.com/company/haverstick-designs/- Linktree: https://linktr.ee/haverstickdesigns- Website: https://www.haverstickdesigns.com/#TheSOUNDProject #ForceTech #AVIntegration #PalladiumCarmel #ProAudio #AudioUpgrade #VenueUpgrade #HaverstickDesigns #TheaterAV #AudioEngineering📍 Timestamps:00:00 – Intro: Meet AJ Fager from Force Tech01:00 – Starting in audio at six years old02:00 – Choosing tech over music03:00 – The naivety that fuels starting a business04:00 – Why Force Tech blends tech with construction skills06:00 – Hiring problem-solvers first07:00 – From broadcast integration to AV, scaling up and down10:10 – The Palladium project: challenges and solutions12:40 – Moving from active to passive systems14:00 – Testing slip rings for audio15:40 – Why the city of Carmel made the right call waiting for the right gear16:00 – Other major projects: IMS, event centers, municipalities18:00 – Growing pains: stepping back from the field19:00 – Developing talent organically21:00 – Growing horizontally and vertically, adding IT services21:40 – How integrators became network experts22:00 – Closing thoughts and future outlook