This week on Gemini Baby, we’re joined by music manager, label owner, and co-founder of Straight Edge Entertainment Group - Helen Juliette.
We dive into what it really takes to build a sustainable music career in a world obsessed with instant success. From navigating social media to knowing when it’s time to pivot your strategy, Helen shares grounded, behind-the-scenes insight every indie artist should hear. We also unpack what artists need to understand about working with music industry professionals - and how to build a team the right way.
Whether you're DIY’ing your career or getting ready to scale, this episode is all about strategy, longevity, and playing the long game with confidence.
Follow Helen:
https://www.thestraightedgegroup.com/
https://www.tiktok.com/@helen.juliette
https://www.instagram.com/helen.juliette_/
Listen to the Official Gemini Baby playlist: https://www.geminibaby.com/playlists
Music by Sam Ashe
Time Stamps:
0:00 Introduction
1:21 Meet Helen
2:19 Helen’s Journey into the Music Industry
8:09 Straight Edge Entertainment Group
12:12 Artist Management vs. Record Label
18:04 Navigating Social Media as an Artist
22:43 When To Pivot Your Artist Strategy
27:59 The Path to Consistent Growth as an Artist
38:54 What Artists Should Know About Music Biz Workers
47:02 Music Recommendations
53:31 Collective Affirmation
