In this lively episode, Marrica Evans, a dynamic digital content photographer and influencer marketing manager, lights up the conversation with her journey into the photography business and the power of top-notch content creation.
Marrica dives into the nitty-gritty of setting prices, crafting irresistible packages, and standing out in a competitive market. She's all about delivering luxury services that truly cater to her clients' needs, emphasizing the importance of understanding their vision.
But wait, there's more! Marrica isn't just about snapping stunning photos; she's also a master at using outfits as conversation starters in content creation. She spills the beans on aligning attire with topics, weaving captivating stories through wardrobe choices, and making content that stands the test of time.
Switching gears, Marrica and Jennifer Allen dish out tips on instilling healthy eating habits in their little ones, navigating snack time like pros, and setting those all-important boundaries.
And the insights keep coming! Marrica opens up about her role as an influencer marketing manager, offering a fresh perspective on the ever-evolving influencer landscape. From ownership of photos to the fine line between content creator and influencer, no topic is left untouched.
But hey, let's talk trends! Marrica and Jennifer unpack the growing weariness of constant advertising, the rise of Gen Z's anti-ads stance, and the challenges of juggling work and family, especially in long-distance relationships. Marrica shares her savvy strategies for finding balance, beating decision fatigue, and embracing non-traditional roles.
As the conversation winds down, the duo stresses the importance of authenticity on social media and the rejuvenating power of taking breaks. Because in Marrica's world, it's not just about creating content—it's about creating connections.
With Marrica Evans and Jennifer Allen at the helm, this episode is a must-listen for anyone looking to thrive in the ever-changing world of digital content and influencer marketing. So grab your headphones and get ready to be inspired!
Follow: beingmarrica
Follow: weddingtowifepodcast
Chapters
00:00 Introduction and Background
00:41 Starting a Photography Business
06:15 Setting Prices and Packages
09:54 Listing Prices on Website
13:16 Dealing with Competitors
15:11 Balancing Clientele and Services
20:23 Understanding Client Needs
23:36 Investing in Photography vs. Outfits
24:26 Creating Outfits as Talking Points
25:00 Using Outfits to Enhance Content
26:09 Making Outfits Tell a Story
27:20 The Value of Outfit-Content Connection
28:47 Teaching Kids Healthy Eating Habits
30:09 Setting Boundaries with Snacks
31:17 Managing Requests for Advice
32:22 Working as an Influencer Marketing Manager
34:20 Ownership of Photos in Influencer Collaborations
38:47 Content Creator vs. Influencer
41:31 Avoiding Influencer Links
44:16 The Impact of Social Media on Influencers
45:21 The Influence of Gen Z
46:18 Growing Tired of Constant Advertising
47:28 Balancing Work and Family Life
49:15 The Importance of Taking Breaks
50:51 Navigating Long-Distance Relationships
52:15 Setting Boundaries and Scheduling
53:39 Decision Fatigue and Self-Worth
55:09 Embracing Non-Traditional Roles
56:08 Growing Up Together in a Relationship
59:44 Taking Time for Yourself
01:02:29 Being Authentic on Social Media
