Description

Join us on this episode of the Grampian as we dive into the entrepreneurial journey of Jason Barnard, CEO of Kalicube. From his beginnings as a voiceover artist for a cartoon blue dog to becoming a digital marketing expert, Jason shares his insights on building successful companies with soul. Discover how he transformed his career, the importance of personal branding in today's AI-driven world, and the lessons learned from his diverse ventures. Tune in to explore the strategies that have led to his remarkable success and the creation of Kalicube, a company dedicated to helping entrepreneurs control their digital narrative. Jason's journey is a masterclass in turning a business problem into a global solution. He shares the pivotal moment he was regularly losing $10,000 a month contracts because his digital footprint identified him as a 'cartoon blue dog voiceover artist' instead of a digital marketing CEO. That painful lesson forced him to reverse-engineer how machines learn, leading to his powerful 'claim, frame, prove' methodology. He explains how to establish an 'Entity Home'—a single source of truth—and build an 'information feedback loop' that educates algorithms on your true value. Jason walks listeners through how he defined his own four core facets—serial entrepreneur, best-selling author, acclaimed keynote speaker, and award-winning innovator—to transform his own digital narrative and build the system that now powers Kalicube.Highlights from Future-Proofing Your Personal Brand with Jason Barnard:

1. The entire Kalicube Process was developed to solve Jason's own critical business problem: Google's search results identified him primarily as a cartoon dog voice actor, which directly caused him to lose high-value corporate contracts.
2. The methodology is fundamentally future-proof. The system Jason built between 2012 and 2015 for Google's traditional search engine worked perfectly for ChatGPT and other generative AIs from the moment they launched, proving it's based on how machines learn, not just a single algorithm.
3. Jason's own personal brand, managed using his company's techniques, is a testament to the process's effectiveness, as it drives 80% of Kalicube's revenue.
4. Kalicube practices what it preaches with verifiable success. By applying its own process to the company's brand, it achieved a six-fold increase in revenue over four years.
5. Jason is positioned as a pioneer in the field, having built the platform and data to solve today's AI branding challenges between 2015 and 2020, well before the rest of the marketing industry began reacting to the AI boom.
6. Jason understates the amount of data Kalicube has; he said 3 billion data points, but we researched and the actual number is now 9.4 billion. This demonstrates the massive and rapidly growing scale of the data infrastructure that powers their technology.