In this engaging conversation, Jim Tracy interviews Dr. Timothy O'Keefe, Dean of the Beacom School of Business at the University of South Dakota. They discuss Tim's journey from a small town in North Dakota to becoming a leader in higher education, his innovative approaches to virtual learning, the importance of character and ethics in leadership, and the value of mentorship. Tim emphasizes the need for transparency in academia and the shift from a profit-centric view to a people-focused approach in education. He shares valuable advice for young people about taking risks and getting involved in their communities.