Description

Summary

In this episode of Top Shelf Creator, Kabrina Ashley and Zach Spuckler delve into the world of Facebook advertising, discussing its challenges, the freedom it offers, and the importance of understanding audience behavior. They explore how effective advertising can lead to consistent sales, the significance of community and visibility, and the necessity of having a quality product. The conversation emphasizes the role of data in refining advertising strategies and the importance of feedback for continuous improvement. In this conversation, Kabrina Ashley and Zach Spuckler delve into the intricacies of social media and advertising strategies for entrepreneurs. They discuss the importance of playing the long game in business, understanding advertising as both an art and a science, and the reality of returns on advertising investments. The discussion also covers key metrics like earnings per lead, the concept of self-liquidating offers, and the significance of tracking metrics for sustainable growth. They emphasize the journey of entrepreneurship, the importance of taking action, and introduce the Facebook Ads Bootcamp as a resource for aspiring marketers. The conversation concludes with reflections on celebrating progress and the community aspect of entrepreneurship.

Takeaways

• Advertising allows you to trade dollars for time.
• Achieving no zero sales days is a significant goal.
• Understanding audience behavior is crucial for effective advertising.
• Good advertising requires a quality product behind it.
• Visibility through ads can lead to community building.
• Feedback from customers is essential for improvement.
• Learning to navigate ads is like learning a new language.
• Ads can help you connect with your audience on a deeper level.
• Continuous improvement is key to successful advertising campaigns.
• Building relationships through advertising can lead to word-of-mouth referrals. You don't need to attach yourself to social media when you have advertising.
• Entrepreneurship is a long game; patience is key.
• Advertising should be data-driven, not a gamble.
• Earnings per lead is a crucial metric but should be viewed holistically.
• Self-liquidating offers can help fund advertising efforts.
• Tracking metrics over time provides valuable insights for growth.
• The journey of entrepreneurship is filled with ups and downs.
• Taking action is essential, even when it's scary.
• Celebrating small wins is important for motivation.
• Community support can make a significant difference in your journey.

CONNECT WITH OUR GUEST!

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FB: facebook.com/zachspuckler

IG: instagram.com/zachspuckler

Free Offer: $15/ Day Facebook Ads Strategy for Evergreen Growth

heartsoulhustle.com/ads15

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📲 Watch full episodes here: https://topshelfcreator.com/podcast

📍 FREE guide on how to find your ideal clients & stand out: 

🔗 https://kabrinabudwell.com/resources/ideal-client/

Lastly, leave me a review on Apple Podcasts if you enjoyed the episode! 

🔗 http://topshelfcreator.com/itunes

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KABRINA'S LINKS

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🎧 Podcast: https://www.topshelfcreator.com/podcast

🖥️ Website: https://www.topshelfcreator.com

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