Casey Terrell is a seasoned marketer in the restaurant and CPG industry. Here's a snapshot of our great conversation with him heading into the Thanksgiving holiday, 2023:
๐จ West Point to LPQ: How a balanced education shaped his marketing approach.
๐ Outback's Aussie Cheese Fries to Korean snake shots, army experiences and playful pranks at Burger King.
๐คน Modern CMO: Merging tech knowledge and behavioiral science with marketing in the digital era.
๐ป Haunted B&B Adventures: Restoring a Victorian B&B and encounters with the ghostly resident, Sophie.
๐ค LinkedIn as a "Fryer's Club:" How his West Point buddies keep him grounded.
๐ง Marketing Clairvoyance: The dream of predicting consumer needs effortlessly.
๐ป Digital Marketing Evolution: Witnessing the shift from traditional to data-driven strategies.