Gabe Alonso has worked at and with some of the biggest brands in the world, from Nike to PepsiCo. As VP of Digital at El Pollo Loco, Gabe talks with Valerie and Matt about re-architecting the company's loyalty program, the true origin story behind the famous Oreo Super Bowl tweet, and how working with influencers had an immediate impact on the brand.
Perhaps most importantly, he tells you what to do if you find hair in your food. Gabe, Val & Matt also talk about the role of A.I. on content creation, and start the conversation talking about the impact of the SAG strike on our industry. A meaty episode, to be sure.
