Michael Cohen has led Team Whistle for a decade as they’ve cultivated a unique global IP portfolio catering to fan communities, brands, distributors, and league partners alike. You may not know their name… but your kids, teenagers, and Gen Z colleagues certainly know and love the creators and content…And with a global perspective developed through cross-border endeavors that span North America, Europe, and EMEA, Michael’s influence extends far and wide.
Co-hosts Valerie Vespa and Matt Wurst talk with Cohen about his experience as both an operator and a business development leader, and how it has not only propelled key initiatives, but has also forged strategic partnerships that continue to define the future of entertainment.
They kick off the chat talking about Retail Media Network Fatigue, and explore whether the Snarketing Podcast should be part of a forthcoming "Matt Wurst Retail Media Network."
