Luis Montero has been CEO of the community (a.k.a. la comunidad) and a leading authority in multicultural marketing for over a decade. This award-winning agency works with blue chip brands, creates incredible work, and was selected as one of the 25 most influential advertising agencies of the last 50 years, by Campaign magazine. They've also been an Ad Age’s A-List honoree, won Cannes Lions, and are instrumental in helping brands connect with diverse audiences and consumer groups.
In this wide-ranging conversation, Luis talks about his approach to leadership, client relationships, inspiring the next generation of creatives, Hispanic Heritage Month, and why he only eats unhealthy snacks during creative brainstorms.
