In this episode, Susanne sits down with Alisa Vitti, the pioneering voice in functional nutrition and founder of FLO Living, and Carolyn Simmons, a seasoned CPG investor and former partner at Melitas Ventures. Alisa shares how she turned personal hormone health struggles into a self-funded femtech platform that’s empowered thousands of women to sync their cycles with nutrition, fitness, and lifestyle. Carolyn pulls back the curtain on the venture-capital world, revealing exactly what VCs look for in early-stage consumer brands and how to set yourself up for a successful raise and exit!
What else is covered in this episode:
How Alisa went from undiagnosed PCOS to building FLO Living’s signature cycle-syncing method, completely bootstrapped.
The key metrics Carolyn watches when sizing up CPG startups: team strength, product differentiation, momentum, and exit pathways.
Why cash-flow discipline can outpace the temptation of “grow at all costs.”
Practical tips on fundraising timing, building investor relationships early, and avoiding common pitfalls.
The power of clinical research and customer loyalty to cut through crowded markets and build lasting trust.
Tune in to learn how two different, yet equally demanding, paths to growth can both lead to sustainable, high-impact brands. No guesswork, just hard-won strategies for making your next move with confidence!
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