The health and wellness industry has exploded in recent years, with more and more brands entering the market than ever before. Some are making claims about what their products can do, but how are they substantiating these claims? In this introductory episode, our host Susanne Mitschke, CEO and co-founder of Citruslabs, introduces the topics we'll be covering in each episode of From Lab to Label: The Scientification of Consumer Brands. We'll be talking to brand owners who've tested their products, industry experts who work alongside us to bring credibility to wellness brands, and answering your questions along the way.
Are you a brand owner with a question about clinical trials, product claims, or how we can help you elevate your brand? Send us an email at hello@citruslabs.com.
About Citruslabs
Citruslabs is a contract research organization. That's a fancy way of saying that we test wellness products in clinical trials so that brands can back up claims with evidence-based research. If a brand says their supplement will help you sleep better, they have to have data to prove it. That's where we come in!
