In this LivByte episode, George, the Director of Marketing and Product Development at Digital Third Coast, shares insights into the world of digital marketing, entrepreneurship challenges, and AI's impact on search engine marketing. He discusses the evolution of search behaviors, the importance of adapting to technological changes, and the role of creativity in marketing strategies. George also reflects on his journey as an entrepreneur and the significance of perseverance in learning new skills like guitar. He also offers advice for aspiring entrepreneurs in the age of AI.