In Ep. 3 of the STEM Plug Podcast we plug into the world of water branding with none other than Willie "The Water Guy," the mastermind behind the renowned water brand, Swim. Join us as we unravel the fascinating journey of creating a successful water brand and explore the inner workings of this thirst-quenching industry.
Willie shares his expert insights on the science behind creating the perfect water formula, the importance of sustainable sourcing, and the challenges faced in establishing a premium brand in a saturated market. With a wealth of knowledge and experience, Willie takes us through the branding process, from designing eye-catching packaging to marketing strategies that make a splash.
As we plug in with Willie, we uncover the secrets behind SWIM'S rise to popularity and its impact on the water industry.
Discover how innovation and technology play a crucial role in delivering a refreshing and eco-conscious product to consumers worldwide.
Watch full episode on YouTube!
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