I believe PR is a tool for me personally, for society and for the communication field as well. For me is a tool because I have used it to advance my own career and gather public support to get things done in my community, for society is a tool because we can use it for positive change and support good social causes and get people behind these causes, and when it comes to scholars, PR is the way people have manipulated the public perception about different topics in society, it would be interesting to figure out the ethics behind PR, how to be more effective at managing people’s perception of things and how technology can help with that.
I have chosen this topic because I would like to understand the impact of PR in a community and what are the ethical ways to properly engage in a PR campaign. Many corporations engage in unethical PR practices and end up misleading a lot of people in the process which I think is not accounted for in society. We have to have a guideline of ethical PR practices and hold accountable those organizations who do not care about the impact of their PR campaigns.
