Description

Did you know that US pets would be the world's 5th largest meat-consuming country if counted separately? In this episode, Darren Vanstone, Managing Director of Ocatra, breaks down the complex world of sustainability in pet food.

We explore:

• Why 65% of consumers don't trust pet food sustainability claims
• How companies like Earth Animal are leading positive change
• The shift toward outcome-based sustainability certification
• Why proactive industry leadership beats reactive regulation
• Real solutions for building consumer trust

Plus, we discuss a fascinating case study from Brazil where one major retailer is revolutionizing ethical pet adoption.

Whether you're a pet parent, industry professional, or sustainability enthusiast, this episode offers valuable insights into how the pet food industry can drive meaningful environmental change.