In this riveting episode, we take a deep dive into the world of Mediaocean, a juggernaut in omnichannel advertising that manages over $200 billion in media spend. Navigate the turbulent seas of a rapidly evolving industry with us, as we uncover the challenges of shaking up the traditional, linear TV landscape with a fresh, data-driven vision. From resistance and reluctance to change to strategic mergers and billion-dollar investments, this is a tale of determination, innovation, and transformative success. Join us for a behind-the-scenes look at how Mediaocean has turned opponents into allies and is pioneering the future of advertising. It's 'The Ad-Venture' you won't want to miss!
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