In this episode, we sit down with Erim Kaur to explore her incredible journey of turning a cherished family recipe into a globally recognized premium hair care brand. Erim shares the cultural legacy behind her products, the transition from social influencer to entrepreneur, and the challenges of maintaining authenticity while scaling a business. Tune in for an inspiring conversation about embracing tradition, building a brand with purpose, and the grit it takes to thrive in the modern beauty industry.
Chapters
Introduction to the Episode (00:00:12)
Erim’s Journey (00:01:13)
Bringing Concepts to Reality (00:01:52)
Systematic Barriers Faced (00:02:19)
Ignorance as a Confidence Booster (00:03:14)
Challenges in the Manufacturing World (00:03:58)
Importance of Persistence (00:06:08)
The Reality of Entrepreneurship (00:07:26)
Authenticity on Social Media (00:12:33)
Rediscovering Cultural Roots (00:16:14)
Prioritising Mental Health (00:21:15)
Vulnerability and Connection (00:27:01)
Keywords
(tradition, hair care brand, indian, uk based brand, female entrepreneur, systemic barriers)
Lots Of Love,
Ananya
