1. What is an audience
2. Who is your audience
3. Why it matters to have one
4. Leveraging a network - not what you would think
5. How to Build
6. My Tips
What is an audience and a network
Connection of many people, who have a common interest or goal - or many goals
"Find the others" - Timothy Leary
Where does your tribe live? (Social platform, their interests)
Identification:
Build word bank that you want to be associated with
- Follow on instagram
- Join groups on LinkedIn + Facebook
Why matters: Don't do it now, you are missing out on opportunity to be an early adopter/active member
Assume with Leverage (50%)
- Speaking gigs
- Job opportunities
- Client connection
- Events/networking
- Alliances with other podcasts and thought leaders
But Actually (50%)
- Have group of like-interested people who you can use as soundboard
- Community for accountability, trust and growth
How to build:
- interaction
- showcasing knowledge
- Answering questions
- Individual interactions
eg: Directing people back to your show and why - keep refining over time
Platform building:
-Video: YouTube
- Audio: Podcast
- Pinterest (cooking and imagery)
Tip:
Want to do all, but start small
Interaction:
- Answer questions
- Acknowledge others in field
Activity:
- Provide value with posts
Questions:
If you haven't already reached out to me - please do, I would love to hear what you are experiencing and what I might be able to help with.
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Disclaimer
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