Understanding Your Mission: The Why, core of who you are, Strengths/Uniqueness in the market, Identifying can be a game changer and helps with personal perception
- Communicate who you are
- Concise (examples are not)
- Combination of offerings, personality, and vision
CASE STUDIES: DISNEY | COCA COLA | MICROSOFT
Cater depending on the person:
- Individual: Create a way to have people come learn and decide if they want to work with you without you being in the room.
- Owner: Increase the bottom line, get more awareness and drive profitable clients
- Marketer: stories and messaging
STRENGTHS:
1. Identify if you are different (Market research - industry, geography (even in digital age)
2. What you can do that they can’t (geography, processes, knowledge, experience)
Personal strengths:
- Skillset (storytelling, filming, editing)
- Network (Business development)
- Might be one aspect of the process
- Creating a lasting impression
Dream companies that inspire you, sign up: (newsletters, notifications on social media posts)
Closing: can change over time, fluid, Can give you confidence when talking with people + generate interest, Know what you are good at, can communicate this, May develop and change over time, mine probably will
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