Giselle Waters is a digital strategist with a background in content, social impact, and media. Currently, she works as the Associate Director of Content Strategy and Social Impact at Mad Fish Digital. Outside of that position, she developed and teaches the social media course for the New School’s digital marketing certificate. In her free time, she serves as communications chair for B Local PDX, a nonprofit supporting companies in Oregon using business as a force for good.
- Giselle's background in marketing, Mad Fish, personal passion for marketing and branding
- Brands exist for more than just making money - It's possible to make a positive impact on the world
- Values should trickle throughout every aspect of your business
- benefits: lower turnover, empowerment, positive public/social perception
- How to identify your values? Roadmap or example companies to emulate?
- Activity for Listeners: What are your business values? How do your business values connect to your service offerings? How do they differentiate you from the competition?
- Growing your business while staying aligned with your values - profit driven, operation driven decisions? Many businesses losing sight of their “why” as grow
- Courage to address social issues with business platform
- Sharing your brand values: blogging, video content, presentations, product packaging, social media
- Any tips for creating a content strategy for our small businesses? Common content marketing mistakes you’ve seen? (eg: no plan, poor brand alignment, etc.)
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