Description

This week we dive into a book analysis of Measure What Matters by John Doerr. Many of us have heard of SMART goals, but what about OKRs? (Objectives and Key Results).

TOPICS:

• Google implementation and success with OKRs
  
• Intel model for success
  
• Objectives = vision/inspirational
  
• Key Results = Milestone
  
• Goals should be public + clear to get buy-in, Everyone working in same direction
  

OKR’s behind all billion dollar products:

Google Search, chrome, android, maps, youtube, google play, and gmail

OKRs Create = focus/commitment to product, teamwork, accountability, stretch better than animal performance revents, instill continuous improvements, importance of culture

How to Create Effective OKRs

• Crush the purpose for a task (make it overly clear)
  
• Setting goals for the next 6-12 months, setting goals is important (non action or nondecisions leads to nothing)
  

Creating a goal driven culture

OKR tips:

• Keep the number of quarterly OKRs to 3-5
  
• All key results must result in the obtainment of the objective or else it is not an OKR
  
• OKRs are not set in stone, you can change them along the way for the process
  
• Goals need to be specific and time bound

MyFitnessPal Example

Intuit Example:

Scoring assessment after: 0.07 - 1.0 is success, 0.4-0.6 progress made but not completed, 0.0-0.04 (failed, little to no progress made)

Reflection Questions:

- Did I accomplish all of my goals, why or why not?

- What obstacles did I encounter?

- What did I learn that I can apply to next goal?

- The YouTube story

- Adobe Check-In’s

- Bono’s One Campaign

Summary: how to manage lofty goals or a company where there are a million things that are a priority. Measuring things back to Key Results that are measurable and obtainable.

Disclaimer

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