Don Norman's seminal work, “The Design of Everyday Things,” explores how design serves as a communication channel between object and user. His insights into making technology more user-friendly and intuitive have revolutionized how we interact with everyday objects.
His latest book, “Design for a Better World,” continues Don's story, focusing on what he feels he ''left out" of Design For Everyday Things: Humanity.
In Design For A Better World: Meaningful, sustainable, and humanity-centered design, Norman challenges us to rethink our behaviours and the economic metrics that drive commerce and manufacturing, advocating for a world that emphasizes quality of life over monetary rewards.
Don Norman’s influence extends beyond his writing. He is the director of The Design Lab at the University of California, San Diego, and a co-founder of the Nielsen Norman Group.
This is a far reaching and important conversation.
Please enjoy the show!
TIMESTAMPS:
(00:00) - Disruptors and curious minds
(01:08) Don Norman
(03:09) - How Do Misconceptions Hold Back Design?
(04:55) - Design In Nature
(06:32) - What Is Design?
(11:46) - Why Did Don Write Design For A Better World?
(14:54) - The Challenges That Need Human Centred Design
(16:19) - A Western Bias In Problem Solving
(21:36) - Measuring Meaningful
(29:10) - Plastics And Waste
(33:31) - Diesel
(35:01) - The Principles Of Human Centred Design
(37:22) - The Principles Of HUMANITY Centred Design
(42:17) - Examples Of Humanity Centered Design Success
(49:51) - The Don Norman Design Award Summit
(56:08) - Empathy And Business
(62:44) - Patagonia and B-Corps
(69:37) - Don's Question For Next Week's Guest
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Discover Mark's book and writing: markfielding
Discover Jeremy's work: Jeremy Gilbertson
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Past guests on The Thinking On Paper Show include: Ciaran Murray (web3 for journalists), Torrey Smith (Robotics For Medicine), Jason Lynch (Quantum Computing), Joe Fitzsimons (Quantum Computing), Dana Sydorenko (Gaming), Don Norman (Humanity Centered Design), Mercina Tillerman Perez (Circle & Crypto), Tyler Adams (Blockchain), Todd Haselhorst (Blockchain for Logistics), Vince Yang (ZK Proofs), Shiti Manghani (StepN CEO), Han Jin (Web3 & Digital Identity), Senthil Nayagam (Deep Fakes), Dr Larry Rosen (Tech Psychology), Justin Germishuys (A.I.), Alexandra Whittington (Futurism), Jaime Schwarz (Web3 & Blockchain), Jason Todd Shannon (Music), Toa Dunn (League Of Legends & Gaming), Thomas Frey (Futurism), Aragorn Meulendijks (Metaverse), Janina Vinklere (Web3), Anthony Glukhov (A.I.), Markus Thielen (Bitcoin), Luz Donahue (NFT Art), Neil Redding (Spatial Computing), Sebastien Borget (Metaverse), Evan Shapiro (Media), Rachel Noonan (VR), Dominik karaman (Web3), Julio Ottino (Nexus - Art, Science & Technology), Jesper Nordin (Blockchain), Josh Katz (NFT Tickets), Ankur Pathak (Crypto), Viroshan Naicker (Quantum Computing), Kevin Reidl (Blockchain), Dean Wilson (Music), Yolanda Barton (VR), Charlie Northrup (A.I.), Kassi Burns (A.I.), Josh Goldblum (VR), Jonathan Blanco (Web3), B Earl (Hollywood & A.I.), Keatly Halderman (Blockchain Music), Elizabeth Strickler (Metaverse)
