In this episode of Real Talk of Real Business Pros, host Jonathan Lautermilch welcomes Brandon, a seasoned personal trainer and coach with over 20 years of experience. Brandon, a former Marine who served in special operations, shares his inspiring journey from being out of shape to becoming a successful fitness professional. His transformation began after meeting a trainer named Anthony, who taught him about proper exercise and program design, ultimately inspiring Brandon to pursue a career in personal training.
Brandon discusses the importance of communication and setting clear goals in building a successful business. He emphasizes the need for written communication and establishing empowering goals with his clients, such as running a 5K or achieving specific fitness milestones. Brandon also shares personal challenges, like living out of his car while training clients, which taught him resilience and the significance of perseverance in achieving business success.
