In this episode of Real Talk of Real Business Pros, host Jonathan Lautermilch chats with Devan Gonzalez, founder and CEO of Strive 11 Fitness International. Devan shares his journey from starting as a martial arts instructor at 13 to building a six-figure personal training business and launching his own gym and franchise.
Devan emphasizes the importance of valuing clients, having core values like striving for greatness, and being adaptable in business. He discusses the transition from being a solo trainer to opening his gym, learning the basics of business, and eventually launching his franchise. His focus is on building a strong, sustainable franchise rather than growing too quickly.
Strive 11 Fitness blends elements of boot camps, personal training, and big box gyms, with a unique workout system that fits any schedule. Devan also highlights the importance of creating a business model where members are committed to the program, not just individual trainers.
To learn more about Devan and Strive 11 Fitness, you can connect with him on social media or visit the Strive 11 Fitness website.
