Hello all, Connor here!
Short little episode today. I caught wind that Simon Sinek recently launched his new book: The Infinite Game. Now I thought caught wind of this concept reading his earlier book "Start With Why", which confirmed some already deep-rooted beliefs I had about exercise as a tool and how it is and isn't used correctly among the fitness industry today and what led to the choice of our logo.
In short, this: Exercise, like business and politics, has no endpoint. It is not a means to an end. In Business and politics, you don't "win" or "complete it" you continue to grow on a certain trajectory, one the aligns with your purpose, your reason for been there in the first place.
The same is said for Fitness, just because you have reached your fitness goal, does not mean we can reduce ourselves back to a lump back on our armchair, we plough on forward onto bigger and better things, finding purpose and fulfilment in new goals. And as for our purpose, that's to help individuals realise this, that exercise is a platform to improve our overall physical and mental fitness.
Enjoy, and as always, give us a share, will you!
