LinkedIn is the social media platform to be on if you want B2B leads. However, it's now growing in popularity for any form of professional content.
In fact, being a "LinkedIn coach" is now a common job title, and there are "experts" popping up all over the place with tips and tricks on how to grow your following on LinkedIn.
But what really works?
I was part of the UK's LinkedIn Creator Accelerator Programme and so have been officially taught a few things by the LinkedIn team. So, I'm sharing that knowledge here, as well as some of the BS advice on the platform.
There are lots of ways of growing on LinkedIn, but some are exceptionally time-consuming.
Have a listen to sniff out the BS about the LinkedIn algorithm.
