Entrepreneur Magazine labeled Sims as "The Real Life Wizard of Oz" because he has developed a reputation for making the impossible, possible. Steve found the first high-end luxury concierge, through which he has arranged experiences like private dinners at the feet of Michelangelo's "David" while being serenaded by Andrea Bocelli. His best selling book, "Bluefishing" documents how he built a multi-million dollar business on social currency. He has worked with Elon Musk, Richard Branson, Elton John, and many more influential celebrities and entrepreneurs.
