After speaking with creative recently on LinkedIn, the conversation she shared with me about a client who "didn't think strategy was necessary" IRKED me and got me thinking about why clients don't see the value in investing in a foundational element of their marketing.
In this episode, we dive into the importance of strategy and how it helps us think big picture, for the future and beyond. I share personal stories of my own experience on the provider side, while also acknowledging the decisions clients have to make in an uncertain economy.
Takeaway: Business without strategy is a waste of everyone's time, money, and resources.
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