Copywriting is rooted in the art of persuasion.
Most copywriters are trained to use the traditional tactics of marketing, including identifying an audience's pain points and writing compelling copy to get them to take action-- usually by buying a product or service.
In a post-pandemic world full of urgency, worry, and stress-- we can't help but wonder, is all of that pain point-poking necessary? Could we do without the countdown timers?
Is there a spectrum in which persuasion can exist at the same time as honesty and transparency?
Today's guest discusses the merits of infusing your messaging with more trust-forward copywriting, empowering and informing the audience in a healthier and more meaningful way.
Ellen Bryant is a Copywriter and Brand Messaging and Voice Strategist. She helps small businesses stand out from the crowd and connect with their ideal customers through research-backed messaging and trust-forward copywriting.
With nearly 20 years of experience working across Design, Product Strategy, and MarComms, she decided to build a business that works with her life, not against it.
CONNECT WITH ELLEN:
https://www.ellenbryantwrites.com
LI: Ellen Bryant
