Mobile is at the center of how people interact with brands. As a former executive with companies such as PacSun and Harbor Freight, Guidance’s Brian Beck has unique insight into how retailers can execute an effective mobile strategy. In this episode, Brian shares his thoughts and insights on the trends in mobile, how mobile is changing retailers and what they need to do to continue adapting to the mobile evolution. A few topics covered in this episode:
** Desktop-only disorder.
** The state of omnichannel today and what is holding retailers back.
** How to optimize for the mobile checkout.
** The direction Amazon is heading and how to compete with them.
** How well Brian knows his fish.
For more information on Guidance, connect with Brian at: Brian.Beck@Guidance.com – (732) 208-2763 – www.guidance.com
** Follow Greg on Twitter @WhatsGregDoing.
** Topics you'd like to hear about? Interested in telling your Ecommerce story? let Greg know Greg.Zakowicz@bronto.com
