Technology is evolving quickly, and the way consumers interact with retailers is changing just as fast. In part 1 of this 2-part interview, Something Digital’s Phillip Jackson talks with me about how the consumer experience is changing and how that affects the way retailers approach search functionality on their site. He also shares his insights on how the site search of today may look vastly different in only a few years. In part 1, you’ll hear about: ** Phillip’s background and his former life as a rock star … seriously!
** Why you’re not competing with Amazon
** Whether site search is the most important step in the customer journey
** How mobile devices and spoken word affect site search
** The biggest misconception about site search
For more information on Something Digital, contact Phillip at: Pjackson@SomethingDigital.com – 646-561-6600 – @PhilWinkle
** And be sure to follow Greg Zakowicz on Twitter @WhatsGregDoing
