Consumers want and expect relevance in their email marketing, and retailers know this. While segmentation exists, it’s all too common that the execution is lacking. So where’s the disconnect? It could be due to a variety of factors, from the lack of internal resources to the wrong segmentation strategy. But we know that achievable opportunities are out there, regardless of the size of your marketing department. I spoke to Brett Robbins, Head of Business Development at Custora, about how retailers can use data to create a unique and differentiated customer experience.
In this episode, we discuss:
• Email sensitivity modeling
• Farketing – what is it and how does it impact your email program?
• The KPI most advanced retailers are using today
• Two things that can help you build customer loyalty
• The best way to increase your early repeat rate
• Using segmentation in social advertising
For more information: Brett@Custora.com | http://www.Custora.com
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