The holiday season generated $108 billion in online sales, nearly a 15% year-over-year increase. And mobile accounted for nearly 40% of it. But not everything went according to plan. Whose plan, you ask? Well, mine. Back in October, I made some predictions about what I thought we'd see this holiday season. So, what exactly did happen? How did my predictions pan out? In this episode I am joined by Bronto Marketing Strategist David Taitelbaum to hear how his clients prepared for the holiday season, get his thoughts on voice-assisted commerce, and find out how to make the perfect waffle.
In this episode, we discuss:
** Which predictions hit the mark and which ones whiffed
** Email marketing strategies from the season
** Amazon's share of online sales
** When segmentation becomes a bigger factor during the holidays
** Voice assistants and holiday shopping behavior
** Why it was easier to shop in-store than on Amazon
Follow us on Twitter: @WhatsGregDoing | @DavidTaitelbaum
