Enhancing the customer experience is all about personalization. But personalization doesn't mean the same thing for every marketing channel. Email marketers need to understand how to segment, scale, and improve their personalization program, even when faced with limited resources.
In this episode, I sit down with Jared Blank, senior vice president of data analysis and insights at Bluecore, to talk about finding personalization opportunities within your marketing program.
We'll discuss:
" Ways retailers can effectively segment and scale with limited resources.
" A one day per month exercise that can enhance your email marketing program.
" Strategies to find the "hidden gems" inside of your emails.
" What question every CMO should be asking themselves.
" Ways to make your program better one step at a time.
" A personalization tool that Jared says can't be beat.
For more information, contact Jared or visit them online: Jared@Bluecore.com | www.BlueCore.com | @Bluecore
