The customer experience matters. Don't think so? Just ask Ted Rubin. All he wants to do is buy a pair of jeans, but one store's online experience and not-so-customer-friendly policies keep preventing him from closing the deal.
I sat down with Ted - renowned social marketing strategist, co-founder of Prevailing Path and CMO at Photofy - for a wide-ranging discussion about the state of retail in 2018.
In this episode we talk about:
** The next big thing in retail for 2018
** A real-life experience that's causing one company to lose customers
** The new EDLP (everyday low price)
** The vulnerability of Amazon
** What makes someone buy from you again, and again, and again
** How important engagement has truly become for brands
** Where conversational commerce is heading is heading in 2018
Prevailing Path or Photofy, contact Ted or visit them online: TedRubin@gmail.com | @TebRubin | http://www.PrevailingPath.com | @PrevailingPath
http://www.Photofy.com | @PhotofyApp
