For retailers, protecting your IP is hard to do. And the prevalence of third-party marketplaces, the ability to source products, and the ease of standing up a new website make policing infringement even tougher. In this episode, I spoke with Sarah Nagae, special counsel at law firm Nexsen Pruet, about the types of IP infringement, how to safely work with marketplaces and when to get your legal team involved.
We also cover:
• How to protect your brand from IP theft.
• Whether product descriptions can be considered IP.
• What to do when you spot infringement on third-party marketplaces.
• When copyrights “self-arise” and why it’s important.
• The effect of intent-to-use filings on new businesses.
• How to handle cross-border infringement.
To contact Sarah or learn more about Nexsen Pruet:
SNagae@NexsenPruet.com | @TrademarksRDU | www.NexsenPruet.com
We welcome your feedback and invite you to share any topics you’d like to hear about.
Greg.Zakowicz@Bronto.com | @WhatsGregDoing
