Social media is becoming more ingrained in every aspect of retail. How should retailers approach social media, measure its success and determine which types of content to use in their social marketing?
In this episode, I sat down with Bridget Saroff, social media manager at Raymour & Flanigan, to discuss how they approach social media, incorporate UGC and influencers in their content plan and manage social policies for individual stores and employees.
You’ll also hear about:
• How to balance user-generated and self-branded content
• The most important social metrics and networks for their brand
• The evolution of social from a customer service perspective
• How to use social media to change the perception of your brand
• The best way to advocate for a larger social media budget
To contact Bridget or learn more about Raymour & Flanigan:
BSaroff@RaymourFlanigan.com | @RaymourFlanigan | www.raymourflanigan.com | www.instagram.com/raymourflanigan
Be sure to follow Greg @WhatsGregDoing
