Digitally-native consumers have raised the stakes for how retailers connect and engage with them. No one knows this more than dorm décor brand Dormify. After all, their consumers are digital-native Gen Zers.
In this episode, I sat down with Nicole Gardner, current consultant and former COO at Dormify, to discuss how Dormify engaged their digitally-native consumers via social, email, and other online channels – and went from start-up to go-to dorm-decorating retailer.
You’ll hear about:
• Which email marketing strategies best connect with digital natives
• What caused their shift in approach to website photography
• How working with customers on social content led to big wins
• The one thing that gave Dormify the greatest insight into its customers
• Strategies for graduating customers from dorm to post-college décor
To contact Nicole or learn more about Dormify:
Nicole@IdeallyThis.com | @NicoleMgardner | www.IdeallyThis.com | www.Dormify.com
Be sure to follow Greg @WhatsGregDoing
