Johnny Hickey is the CMO of Perfect White Tee, a highly successful fashion brand. Formerly a firefighter in New York City, Johnny has moved into eCommerce with enormous success on multiple projects.
Since working together I've learned a lot from Johnny and his approach to growing and marketing businesses, so I hope that you enjoy the episode.
Expect to learn:
- How Johnny began in eCommerce
- Scaling from 7 figures to 8 figures in revenue
- How to forecast revenue effectively
- How to think about marketing in 2024
- Future plans for the brand and other projects
Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI
Johnny's Links
Perfect White Tee: https://perfectwhitetee.com/
Twitter: https://twitter.com/johnhickey1970
My Links
- Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d
- Twitter: https://twitter.com/conortrains
- Instagram: https://www.instagram.com/conorsunderland_/
- Work with my agency (For eCommerce brands above $150k/month): https://kensingtonmediahouse.com/
Chapters:
00:00 - How Johnny Got into Ecom
02:57 - Scaling through Facebook & Google ads
12:05 - The Lindy Effect
16:23 - Early Careers
21:12 - iOS14
28:03 - Keys to Scaling a Business
35:40 - Finding Opportunity and Growth
41:00 - Production
46:44 - “Don’t action fake.”
50:23 - Bad advice
54:27 - Plans for 2024
